Toyota Debuts Annual Heartwarming Holiday Commercial During NBC’s “Christmas in Rockefeller Center”

Spot is One of Three National Advertisements For The Holiday Season PLANO, Texas (December 3, 2020) â€“ This year, more than ever, Toyota is celebrating the true meaning of the holiday season – an opportunity to spread joy and create memories. Toyota debuted their annual holiday ad, titled “Mailbox”, last night during NBC’s primetime special, “Christmas

Read More

2021 Toyota Mirai Hits Dealerships in December with Cutting Edge Technology, Enhanced Safety and Multiple Grades

Elegant 2021 Mirai Goes on Sale in December First Time Mirai Will Be Offered with Two Grades – XLE and Limited Toyota Safety Sense 2.5+ Standard on Every Mirai Standard 12.3-Inch Multimedia Touchscreen with 14-Speaker JBL® System Hydro Blue, Oxygen White, Supersonic Red, Heavy Metal and Black Exterior Colors Seating for Five PLANO, Texas (November 16,

Read More

Toyota Fuels Appetite for Adventure with Supras and Tacoma

Company Rolls Out Wave One of Custom Vehicles for Adventures On- and Off-road PLANO, Texas (November 2, 2020) – In this most unusual year, Toyota remains committed to the Specialty Equipment Market Association (SEMA) and today introduces a trio of Supras and an amazing overlanding concept that answers our dreams of adventurous getaways where we

Read More

2021 Toyota Sienna Hits Dealerships This November

PLANO, Texas (October 27, 2020) â€“ Aiming to redefine the segment, the fourth generation Toyota Sienna reimagines the minivan to support a wider array of life stages and activities.  With a standard hybrid powertrain across all trims and an array of new tech and amenities, the 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility

Read More

Next Phase of THEA’s Connected Vehicle Pilot Brings Together Auto Manufacturers and Road Operators

TAMPA, Fla. (October 15, 2020) – Since September 2015, the Tampa Hillsborough Expressway Authority (THEA) has been working with the United States Department of Transportation (USDOT) as a Connected Vehicle Pilot site. The next step in the Connected Vehicle space is to begin working with the auto industry manufacturers. To that end, THEA is proud to

Read More

New XLE Premium Grade for 2021 RAV4 Hybrid

PLANO, Texas (October 8, 2020) Very few vehicles have the capacity to be both a segment leader and a segment disruptor – but the fifth-generation Toyota RAV4 has managed to achieve just that. The latest RAV4 continues its bold leadership moves for 2021 by adding the XLE Premium model to the hybrid lineup at a starting

Read More

Toyota and Hino Truck to Jointly Develop Class 8 Fuel Cell Electric Truck for North America8

Hydrogen-Powered Truck Will Offer Heavy-Duty Capability and Clean Emissions LONG BEACH, Calif. (October 5, 2020) â€“ With the rapidly expanding interest in heavy-duty electric trucks, Toyota Motor North America (TMNA) and Hino Trucks have agreed to jointly develop a Class 8 fuel cell electric truck (FCET) for the North American market. The companies will leverage the

Read More

Discover the Possibilities with Toyota’s All-New 2021 Venza Campaign

National marketing effort launches new model PLANO, Texas (September 28, 2020) â€“ Built for the seekers of new experiences and adventures, Toyota’s all-new 2021 Venza delivers on this quest, empowering drivers to discover the unlimited possibilities that await them on the road ahead. Today, Toyota celebrates Venza with the launch of the “Seekers of New” marketing campaign. “The

Read More