Toyota Launches New Intellectual Property Licensing Program

PLANO, Texas (December 19, 2019) – Interested in getting the benefits from a world-renowned research and development company that invests over $1 million per hour, without actually having to spend $1 million per hour? Well, Toyota has just the program for you. Today, Toyota revealed a new program to license its Intellectual Property to interested

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Toyota’s Fourth Generation 2020 Highlander Redesigned from the Ground Up

SUV Offers Best-in-Class MPG for Hybrid and Largest in Segment 12.3” Multimedia Display Best in Class Hybrid MPG with up to a manufacturer-estimated 36 combined MPG Starting MSRP $34,600 Bold, Chiseled New Design New TNGA-K Platform Enhances Driving Refinement Standard Android Auto, Apple CarPlay®, SiriusXM®, Waze and Amazon Alexa Compatibility Toyota Safety Sense 2.0 Standard

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ENGINEERS + RACING = BETTER CARS

Toyota Arizona Engineering Motorsports Team Competes in 25 Hours of Thunderhill WILLOWS, Calif. (December 10, 2019) â€“ Engineers and technicians from Toyota’s Arizona Proving Grounds (TAPG) brought their Toyota 86 to Thunderhill Raceway Park in Willows, California for the second year in a row this past weekend. With heavy rains in the forecast, the team, including racing legend Randy Pobst, who was brought onboard for the event, set out to conquer the NASA 25 Hours of Thunder Hill endurance race. The team, which has

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Toyota Debuts Heartwarming Annual Holiday Ad During NBC’s Sunday Night Football “Thanksgiving Special”

A troop of military service members are welcomed home with a surprise greeting in Toyota’s new :90-second holiday spot PLANO, Texas (December 2, 2019) – With the holiday season in full swing, Toyota continues to highlight the importance of family and friends coming together. This year’s holiday spot, “Yellow Paper,” features military service members returning home

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Toyota Drives Culture Forward Through Music

Encourages Latino Fans to get #MásLoud at the biggest music festivals of 2019 PLANO, Texas (November 14, 2019) â€“ Toyota drove culture forward throughout 2019 for thousands of passionate guests during some of the year’s hottest music festivals. Partnering with the freshest talent in the Latin music scene, Toyota’s Music Den and overall MĂşsica experience brought

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The GR Supra Dominates and TRD Celebrates at SEMA 2019

The Legendary Supra Returns as TRD Commemorates 40 Years of Racing PLANO, Texas (November 05, 2019) â€“ Toyota’s suite of vehicles at the 2019 Specialty Equipment Market Association (SEMA) Show proves that Toyota is committed to performance in every corner. The 2020 GR Supra ignites the show floor with excitement as a dozen examples, ranging from stock to

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Toyota Financial Services Offers Payment Relief to Customers Affected by California Wildfires and Texas Tornadoes

PLANO, Texas (October 31, 2019) – Toyota Financial Services (TFS) announced it is offering payment relief options to its customers affected by the recent series of wildfires throughout California, as well as the tornadoes which struck northern Texas earlier this month. This broad outreach includes any Toyota Financial Services (TFS) or Lexus Financial Services (LFS) customer in

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