Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius
#GoPriusGo. The striking all-new 2016 Toyota Prius steals America’s heart in an entertaining, light-hearted 90-second commercial that aired during the first half of Super Bowl 50. Nearly two decades after introducing the American public to the everyday benefits of hybrid technology, and selling more than two million of the iconic vehicles, the fourth-generation model unveils