Toyota Highlights Team USA Partnership in NASCAR

No. 96 Toyota Camry to Field Red, White and Blue Paint Scheme February 08, 2019 PLANO, Texas (February 8, 2019) – Toyota Racing will celebrate more than just American motorsports at the upcoming NASCAR race weekend at Daytona International Speedway. The Gaunt Brothers Racing No. 96 Toyota Camry will field a paint scheme featuring Toyota’s partnership

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2020 Toyota Supra Gets Into the Big Game With Commercial Debut

“Wizard” Highlights Supra’s Impressive Combos in Life-Sized Pinball Machine February 03, 2019 PLANO, Texas (February 3, 2019) – One of Toyota’s most anticipated new vehicles in over 20 years, the all-new 2020 Toyota GR Supra, made its exclusive commercial debut during Sunday’s Big Game in a :60-second TV spot titled “Wizard.” With Toyota as a sponsor of

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Toyota Honors Martin Luther King, Jr.’s Legacy with 5th Annual Donations to Historically Black Colleges and Universities

$60,000 contribution will help boost college retention and graduation rates, seen as key to ensuring Dr. King’s dream for America   January 17, 2019 PLANO, Texas (January 17, 2019) – In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services and Toyota Motor North America are continuing their support of

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Supra is Back with Starting MSRP of $49,990

DETROIT (Jan. 14, 2019) – Sports car enthusiasts have been waiting more than 20 years for the return of Supra and will soon be able to purchase the 2020 Toyota GR Supra for a Manufacturer’s Suggested Retail Price of $49,990. For those fans and collectors anxious to be among the first owners of this iconic sports

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Toyota Mobility Foundation Unveils Five Visions for the Future of Mobility at CES

Toyota Mobility Foundation, in partnership with Nesta’s Challenge Prize Centre, announces finalists in $4 million global Mobility Unlimited Challenge at CES in Las Vegas Innovators from around the world submitted game-changing technologies to improve the lives of people with lower limb paralysis Finalists include teams from United States, Japan, Italy and United Kingdom, with devices

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Carma Project and Toyota Boost Engagement Via Innovative Peer-to-Peer Platform to Accelerate Takata Airbag Recalls

First-ever program offers individuals incentives for alerting friends and family about deadly airbags   December 19, 2018 COSTA MESA, Calif. (December 19, 2018) – Newly established peer-to-peer safety platform Carma Project today launched the first-ever social and incentive-based program designed exclusively for accelerating consumer response to automotive recalls. Carma Projects initial foray heads to market through a unique collaboration

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Toyota Releases 2018 North American Environmental Report

Goal to Create a More Sustainable Future for Society, Business and the Planet Driven by its Environmental Challenge 2050 December 17, 2018 PLANO, Texas (Dec. 17, 2018) – The Toyota Environmental Challenge 2050 is part of Toyota’s long-term commitment to support and foster a more inclusive and sustainable society. Consisting of six individual challenges, Challenge 2050 addresses

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