ENGINEERS + RACING = BETTER CARS

Toyota Arizona Engineering Motorsports Team Competes in 25 Hours of Thunderhill WILLOWS, Calif. (December 10, 2019) – Engineers and technicians from Toyota’s Arizona Proving Grounds (TAPG) brought their Toyota 86 to Thunderhill Raceway Park in Willows, California for the second year in a row this past weekend. With heavy rains in the forecast, the team, including racing legend Randy Pobst, who was brought onboard for the event, set out to conquer the NASA 25 Hours of Thunder Hill endurance race. The team, which has

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Toyota Debuts Heartwarming Annual Holiday Ad During NBC’s Sunday Night Football “Thanksgiving Special”

A troop of military service members are welcomed home with a surprise greeting in Toyota’s new :90-second holiday spot PLANO, Texas (December 2, 2019) – With the holiday season in full swing, Toyota continues to highlight the importance of family and friends coming together. This year’s holiday spot, “Yellow Paper,” features military service members returning home

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Toyota Drives Culture Forward Through Music

Encourages Latino Fans to get #MásLoud at the biggest music festivals of 2019 PLANO, Texas (November 14, 2019) – Toyota drove culture forward throughout 2019 for thousands of passionate guests during some of the year’s hottest music festivals. Partnering with the freshest talent in the Latin music scene, Toyota’s Music Den and overall Música experience brought

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The GR Supra Dominates and TRD Celebrates at SEMA 2019

The Legendary Supra Returns as TRD Commemorates 40 Years of Racing PLANO, Texas (November 05, 2019) – Toyota’s suite of vehicles at the 2019 Specialty Equipment Market Association (SEMA) Show proves that Toyota is committed to performance in every corner. The 2020 GR Supra ignites the show floor with excitement as a dozen examples, ranging from stock to

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