Author Archives: Kristen

Toyota Research Institute Launches Next Phase of Collaborative Research with Diverse Roster of World-Class Academic Institutions

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Program Expands, Adding 13 New University Participants While Continuing Long-Standing Collaborations With MIT, Stanford and the University of Michigan One of the Largest Collaborative Research Programs by an Automotive Company in the World With Investment of More Than $75 Million Over Five Years LOS ALTOS, Calif., (January 26, 2021) – The Toyota Research Institute (TRI) announced

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Toyota Research Institute and Stanford University’s Dynamic Design Lab Study How to Improve Automotive Safety

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Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms LOS ALTOS, Calif., (January 14, 2021) – What if every driver who ran into trouble had the instinctive reflexes of a professional race car driver and the calculated foresight of a supercomputer to avoid a crash?

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Toyota’s “The Sienna Life” Campaign Celebrates Life’s Spontaneous Moments

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The All-New 2021 Sienna: A Hybrid Minivan Reimagined PLANO, Texas (January 4, 2021) – The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. “The new campaign is inspired by our guests

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Toyota Reveals Additional SEMA Builds Based on Supra and Tacoma

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PLANO, Texas (December 21, 2020) – Toyota’s second wave of custom SEMA vehicles break cover today, just in time for the holidays. The 2021 GR Supra Sport Top and overlanding-ready TRD-Sport Trailer ensure that Toyota’s on- and off-road performance and adventure concepts continue to inspire Toyota fans and the automotive aftermarket. This year Toyota‘s two-wave release

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Toyota Debuts Annual Heartwarming Holiday Commercial During NBC’s “Christmas in Rockefeller Center”

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Spot is One of Three National Advertisements For The Holiday Season PLANO, Texas (December 3, 2020) – This year, more than ever, Toyota is celebrating the true meaning of the holiday season – an opportunity to spread joy and create memories. Toyota debuted their annual holiday ad, titled “Mailbox”, last night during NBC’s primetime special, “Christmas

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2021 Toyota Mirai Hits Dealerships in December with Cutting Edge Technology, Enhanced Safety and Multiple Grades

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Elegant 2021 Mirai Goes on Sale in December First Time Mirai Will Be Offered with Two Grades – XLE and Limited Toyota Safety Sense 2.5+ Standard on Every Mirai Standard 12.3-Inch Multimedia Touchscreen with 14-Speaker JBL® System Hydro Blue, Oxygen White, Supersonic Red, Heavy Metal and Black Exterior Colors Seating for Five PLANO, Texas (November 16,

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