Author Archives: Kristen

Toyota Research Institute Launches Next Phase of Collaborative Research with Diverse Roster of World-Class Academic Institutions

Program Expands, Adding 13 New University Participants While Continuing Long-Standing Collaborations With MIT, Stanford and the University of Michigan One of the Largest Collaborative Research Programs by an Automotive Company in the World With Investment of More Than $75 Million Over Five Years LOS ALTOS, Calif., (January 26, 2021) – The Toyota Research Institute (TRI) announced

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Toyota Research Institute and Stanford University’s Dynamic Design Lab Study How to Improve Automotive Safety

Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms LOS ALTOS, Calif., (January 14, 2021) – What if every driver who ran into trouble had the instinctive reflexes of a professional race car driver and the calculated foresight of a supercomputer to avoid a crash?

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Toyota’s “The Sienna Life” Campaign Celebrates Life’s Spontaneous Moments

The All-New 2021 Sienna: A Hybrid Minivan Reimagined PLANO, Texas (January 4, 2021) – The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. “The new campaign is inspired by our guests

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Toyota Reveals Additional SEMA Builds Based on Supra and Tacoma

PLANO, Texas (December 21, 2020) – Toyota’s second wave of custom SEMA vehicles break cover today, just in time for the holidays. The 2021 GR Supra Sport Top and overlanding-ready TRD-Sport Trailer ensure that Toyota’s on- and off-road performance and adventure concepts continue to inspire Toyota fans and the automotive aftermarket. This year Toyota‘s two-wave release

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Toyota Debuts Annual Heartwarming Holiday Commercial During NBC’s “Christmas in Rockefeller Center”

Spot is One of Three National Advertisements For The Holiday Season PLANO, Texas (December 3, 2020) – This year, more than ever, Toyota is celebrating the true meaning of the holiday season – an opportunity to spread joy and create memories. Toyota debuted their annual holiday ad, titled “Mailbox”, last night during NBC’s primetime special, “Christmas

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2021 Toyota Mirai Hits Dealerships in December with Cutting Edge Technology, Enhanced Safety and Multiple Grades

Elegant 2021 Mirai Goes on Sale in December First Time Mirai Will Be Offered with Two Grades – XLE and Limited Toyota Safety Sense 2.5+ Standard on Every Mirai Standard 12.3-Inch Multimedia Touchscreen with 14-Speaker JBL® System Hydro Blue, Oxygen White, Supersonic Red, Heavy Metal and Black Exterior Colors Seating for Five PLANO, Texas (November 16,

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