Toyota Research Institute Launches Next Phase of Collaborative Research with Diverse Roster of World-Class Academic Institutions

By KristenJanuary 26, 2021

Program Expands, Adding 13 New University Participants While Continuing Long-Standing Collaborations With MIT, Stanford and the University of Michigan One of the Largest Collaborative Research Programs by an Automotive Company in the World With Investment of More Than $75 Million Over Five Years LOS ALTOS, Calif., (January 26, 2021) – The Toyota Research Institute (TRI) announced

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Toyota Research Institute and Stanford University’s Dynamic Design Lab Study How to Improve Automotive Safety

By KristenJanuary 20, 2021

Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms LOS ALTOS, Calif., (January 14, 2021) – What if every driver who ran into trouble had the instinctive reflexes of a professional race car driver and the calculated foresight of a supercomputer to avoid a crash?

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Toyota Motor North America Reports December 2020, Year-End Sales

By KristenJanuary 12, 2021

Toyota is the number one retail brand for the 9th consecutive year Number one manufacturer of alternative vehicle sales for the 21st consecutive year 2020 total hybrid sales up nearly 23 percent; Toyota division hybrid sales double Camry best-selling passenger car in the U.S. for 19th consecutive year RAV4 best-selling SUV in the U.S. for 4th consecutive year Tacoma

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Toyota’s “The Sienna Life” Campaign Celebrates Life’s Spontaneous Moments

By KristenJanuary 6, 2021

The All-New 2021 Sienna: A Hybrid Minivan Reimagined PLANO, Texas (January 4, 2021) – The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. “The new campaign is inspired by our guests

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