Toyota Motor North America Reports December 2020, Year-End Sales

  • Toyota is the number one retail brand for the 9th consecutive year
  • Number one manufacturer of alternative vehicle sales for the 21st consecutive year
  • 2020 total hybrid sales up nearly 23 percent; Toyota division hybrid sales double
  • Camry best-selling passenger car in the U.S. for 19th consecutive year
  • RAV4 best-selling SUV in the U.S. for 4th consecutive year
  • Tacoma best-selling small pickup for 16th consecutive year
  • Lexus GX posts yearly sales gain of nearly 10 percent

PLANO, Texas (January 5, 2021) – Toyota Motor North America (TMNA) today reported December 2020 sales of 249,601 vehicles, an increase of 20.4 percent on a volume basis and up 7.5 percent on a daily selling rate (DSR) basis compared to December 2019.

For calendar year 2020, TMNA reported sales of 2,112,941 vehicles, a decrease of 11.3 percent on a volume and a decrease of 11.9 percent on a DSR basis.

Toyota division posted December sales of 211,378 vehicles, up 22.9 percent on a volume basis and up 9.7 percent on a DSR basis.  For the year, Toyota reported sales of 1,837,900 vehicles, down 11.9 percent on a volume basis and down 12.4 percent on a DSR basis.

Lexus division posted December sales of 38,223 vehicles, up 8.2 percent on a volume basis and down 3.4 percent on a DSR basis.  For the year, Lexus reported sales of 275,041 vehicles, down 7.7 percent on a volume basis and down 8.3 percent on a DSR basis.

December 2020 and Year-End Highlights

TMNA:

  • Number one manufacturer of alternative vehicles sales – hybrids, electrified vehicles, fuel cells – for 21 consecutive years
  • December hybrid sales totaled 50,649 vehicles, an increase of 82.8 percent
  • 2020 hybrid sales totaled 337,036 vehicles, an increase of 22.7 percent
  • Hybrid sales represented nearly 16 percent of TMNA’s 2020 sales volume
  • With the addition of the all-new Sienna, Venza and Mirai, TMNA now offers 14 hybrids, electrified and fuel cell vehicles in its lineup

Toyota Division:

  • Number one retail brand for the 9th consecutive year
  • Division’s hybrid sales doubled in December; up 26.7 percent in 2020
  • Camry best-selling passenger car in the U.S. for 19th consecutive year
  • RAV4 best-selling SUV in the U.S. for 4th consecutive year
  • Tacoma best-selling small pickup for 16th consecutive year; December sales up 39.7 percent
  • Sienna December sales up 45.2 percent
  • Pickup sales up 39.5 percent in December
  • Tundra December sales up 39.1 percent
  • SUV sales up 28.5 percent in December
  • All-time best-ever December: division light vehicle sales, division hybrid sales, division light trucks sales, total Highlander, total Rav4, Highlander hybrid, Corolla hybrid, Tacoma, 4Runner
  • All-time best-ever month: Tacoma, 4Runner, Highlander hybrid, RAV4 Prime, Corolla hybrid, total hybrid sales, total light truck sales

Lexus Division:

  • December sales of 38,223 vehicles represents the best month in 2020
  • Luxury utility vehicles (LUV) best-ever December sales of 29,578 vehicle
  • Passenger cars December sales up 14 percent, represent the best month in 2020
  • December hybrid sales of 5,730 vehicles represents an all-time best-ever month
  • Total Lexus division hybrid sales up nearly 2 percent in 2020
  • UX and UX hybrid sales best-ever sales year
  • December best sales month in 2020: Total RX, total NX, GX, LX, IS, ES, LC, UX

 

Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

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About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

 Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

 To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.