PLANO, Texas (December 18, 2019) – Toyota today confirmed that it will be part of the advertising lineup for Super Bowl LIV on FOX TV Sunday. The :60-second Toyota spot, created by Saatchi & Saatchi, will feature the all-new 2020 Highlander. The spot marks the launch of the larger Highlander vehicle campaign, which runs through mid-July
Toyota Arizona Engineering Motorsports Team Competes in 25 Hours of Thunderhill WILLOWS, Calif. (December 10, 2019) – Engineers and technicians from Toyota’s Arizona Proving Grounds (TAPG) brought their Toyota 86 to Thunderhill Raceway Park in Willows, California for the second year in a row this past weekend. With heavy rains in the forecast, the team, including racing legend Randy Pobst, who was brought onboard for the event, set out to conquer the NASA 25 Hours of Thunder Hill endurance race. The team, which has
TMNA posts best-ever November; car sales up 6.2 percent and truck sales up 10.6 percent Hybrid sales up 65.4 percent; Toyota division hybrid sales up 68.4 percent and Lexus division up 51.4 percent RAV4 sales increased 26.4 percent, marking a best-ever November; led by RAV4 Hybrid NX sales up 14.2 percent, marking a best-ever November;
A troop of military service members are welcomed home with a surprise greeting in Toyota’s new :90-second holiday spot PLANO, Texas (December 2, 2019) – With the holiday season in full swing, Toyota continues to highlight the importance of family and friends coming together. This year’s holiday spot, “Yellow Paper,” features military service members returning home
2021 RAV4 Prime, next-generation Mirai and AWD Camry debut at Los Angeles Convention Center LOS ANGELES (November 21, 2019) – Toyota isn’t shying away from the spotlight at the 2019 Los Angeles Auto Show. The automaker debuted the first-ever RAV4 Prime and the next-generation 2021 Mirai along with the Camry AWD model – providing consumers with more
Encourages Latino Fans to get #MásLoud at the biggest music festivals of 2019 PLANO, Texas (November 14, 2019) – Toyota drove culture forward throughout 2019 for thousands of passionate guests during some of the year’s hottest music festivals. Partnering with the freshest talent in the Latin music scene, Toyota’s Music Den and overall Música experience brought
The Legendary Supra Returns as TRD Commemorates 40 Years of Racing PLANO, Texas (November 05, 2019) – Toyota’s suite of vehicles at the 2019 Specialty Equipment Market Association (SEMA) Show proves that Toyota is committed to performance in every corner. The 2020 GR Supra ignites the show floor with excitement as a dozen examples, ranging from stock to
PLANO, Texas (October 31, 2019) – Toyota Financial Services (TFS) announced it is offering payment relief options to its customers affected by the recent series of wildfires throughout California, as well as the tornadoes which struck northern Texas earlier this month. This broad outreach includes any Toyota Financial Services (TFS) or Lexus Financial Services (LFS) customer in
U.S. Toyota Dream Car Art Contest Opens November 1 PLANO, Texas (October 28, 2019) – “When pigs fly” typically means it will never happen. But in the creative mind of seven-year-old Sydney Bella Yian Cui from Mercer Island, Washington, it COULD happen to save the environment, and it DID happen when her “Toyota Magical Piggies” artwork
Wins in NASCAR, ARCA, Formula DRIFT, USAC and POWRi highlight racing action PLANO, Texas (October 21, 2019) – Toyota drivers won in NASCAR, ARCA, Formula DRIFT, USAC and POWRi over the weekend to extend their championship runs, and Christian Eckes captured the ARCA Menards Series title with a victory on Friday. NASCAR Denny Hamlin earned his